Upon graduating from the University of Denver, Larry was recruited by Firestone Tire and Rubber Company to work in their upper management training program. In 1967 Larry began a partnership with Firestone that would span more than 19 years and develop into one of the largest tire dealerships in the Rocky Mountain West region. In 1983, Larry sold his dealerships to Firestone but remained District Marketing Manager for the 33 store region for the next two years.
After several additional ventures, Larry founded Brakes Plus® in 1990. Since then Brakes Plus® has grown to 60 stores located in Colorado, Arizona, Wyoming, Texas, Nebraska and Iowa. Larry works closely with his sons who are active in the day-to-day operations of Brakes Plus®. Larry is presently the Chairman of Brakes Plus®, and responsible for major advertising and marketing decisions and plays a key role in site selection and expansion for Brakes Plus®.
Larry and Jean enjoy traveling, fly-fishing and golf. They have been and continue to remain active in the community. Larry has been a Rotarian for more than 35 years and is a board member and contributor to the Aurora Community College Foundation. In addition, the Pisciotta's are supporters of numerous other community projects and charities, including Gold Crown Foundation, which works with students to provide opportunities through sports and enrichment programs.